App Store Optimization (ASO) – The Ultimate ASO Guide

There are more than 2.6 million Android apps in the Google play store and over 2.1 million apps in Apple’s App Store, used by mobile users worldwide. These figures will grow tremendously in the upcoming years. To stand out from the competition, you need your app to rank high in an app store search. You need to use strong App Store Optimization marketing strategies for the Google Play and iOS App Store. To rank your mobile app higher in the app store, you need to follow the ultimate ASO guide and implement the below-mentioned techniques.

The Ultimate ASO guide

It is the process of enhancing app visibility within the app stores and increasing app conversion rates. App Store Optimization is also called App store SEO. It increases your traffic and boosts your volume of organic downloads. The top app stores are the App Store for iOS and Google Play for Android. You need to convince your audience by optimizing App Title, App Icon, App Screenshots, and App reviews.

Why App Store Optimization Is Important

Millions of apps are available to download from the Google Play Store and the Apple App Store. The primary goal of App Store Optimization is to boost downloads and the number of users. The first step of increasing your downloads is to make your app easily discoverable by the right users.

How Do Users Find And Download Mobile Apps

People are mostly searching for specific apps in app stores like Google Play Store and Apple App Store. App store search is a common method for finding new apps. The ranking position of an app is directly proportional to the number of downloads. If you attain a higher ranking in the search result, then it directly strengthens your online presence. Without App Store Optimization, you are missing out on the largest marketing channel for games and mobile apps.

Benefits Of App Store Optimization

Optimizing your app is an effective marketing strategy to get your app in front of potential users.

• You can easily improve your app visibility in the search engine.

• You can stand out from the competition in the app store.

• Easily identify high-quality and relevant users.

• You can easily boost your organic downloads.

• You can save your user acquisition costs and get continuous growth.

• Increase your conversion rate and app total profit.

App Store Optimization

To optimize your app store for both Android and Apple, follow the below mentioned important steps.

Begin With A Descriptive Title

You need to use the perfect name for your app. If your name is good then it can easily be identified by potential users. We suggest you include keywords in your title to improve your search rankings.

Place Your Keywords Wisely

Keywords play an important role in ASO. You should handle app keywords that differ from the Apple App Store to Google Play. For Apple, you need to keep your keyword within 100 characters. For Android, there is no specific keyword field.

Describe Your App Well

Your app description has to be similar to a website’s landing page. It should be convincing enough to convert your leads into sales.

Use High-Quality Screenshots

Normal0ly, users spend only 7 seconds before deciding if they’re going to download an app or not. How your app store page displays is an important factor in their decision. Having high-quality app store screenshots will bring you many benefits.

App Store Optimization Tools

To optimize your app store, you can use App store optimization tools. Some of the top App store optimization tools are Apptweak, Mobile Action, Google AdWords Keyword Planner, App Annie, and more.

Include An App Preview Video

Add videos for your App Store page to give prospective users a better insight into what your app can provide them.

Choose The Right Category

Placing your app in the proper category on the App store can make a big difference. It also helps your app to rank better in the search engine.

Focus On Icon Design

The icon is the best tool to show app store audiences why your app is worth their time, so pick your icons wisely.

Encourage Positive Reviews

Having positive ratings and reviews can create a huge positive impact on your App Store Optimization efforts. It can deliver a great user experience.

Re-evaluate Regularly

Your app store marketing strategy needs to re-evaluate regularly. If you notice anything in advance, you can easily correct your faults and increase your ranking in the future.

Conclusion

Getting your company’s app noticed in the marketplace plays a key factor in generating revenue. To generate higher revenue, an app needs to be used by a high number of potential users. If you want to have an app with lots of downloads, you need to follow App store optimization marketing techniques.