How To Improve Mobile App Ranking In Google Play Store

India is reaching 760 million mobile users in 2021, about 90% of which are android users. And also, 90% of their mobile time is spent on mobile apps.

Tapping into this huge audience, businesses today are going beyond websites and opting to develop Mobile Applications, especially for Androids. Even if you are not a business, you may have thought of building your Mobile app. If you have landed here, surely you have grasped this opportunity and built your android mobile app, or maybe you are in the process of building it.

However, if you think you’ll develop the app and be done, you need to think again. A mobile app is of no use unless the audience is downloading it. And if you want your mobile app to be downloaded more, your android app needs to be visible on Google Play Store i.e. you need Mobile App Optimization. Are you thinking that should be an easy feat? Well, FYI, Google Play has more than 2.5 million apps. I rest my case.

So, how do you get your mobile application to rank higher on the Google Play Store? You need to understand that similar to Google Search, Google Play has its algorithm, and its working is a similar mystery. However, on your part, some steps can help you top the charts, which are being listed below, just for your convenience.

How To Improve Mobile App Ranking In Google Play Store?

Develop A Unique But Small App: If you already have your app developed, you can go to the next point, however, if you have not developed one yet; read on. With the rising competition and thousands of apps being developed for different categories and sub-categories, remember to develop a rather unique app. Make the design of your app unique too. It is important to distinguish your app from others. Also, if your app belongs to a unique sub-category, there will be less competition too. And yes, try to keep the size of your app to a minimum. If your app is too large, users may not be able to download it if they don’t have more space in their android phones.

Make The App Icon Creative: Your app icon represents your app on the user’s mobile. After downloading, your Icon will be visible on the mobile, and hence, it needs to be creative, attractive, and rather colorful. This way it’ll be able to catch the attention of intended users.

Keep The Title Short And memorable: The title of your app is very important and thus be careful when selecting it. It should denote and reinforce what is the function of the, but at the same time be short, memorable, and searchable too. If you are an already established business, you’ll have your established name, and you can use the same, rather you should use the same as you can convert your present customers to be your app users. However, you can always add in a bit of a change to make it more searchable. Now that you know what to do, understand what you should not do. Don’t make use of common phrases or terms; don’t knowingly use a misspelling of a word, or else it may get auto-corrected while typing.

Make proper use of visual media: Along with your app icon, you should also include screenshots and videos which will let your potential app user see and get the feel of your app. Show how it would feel to use the app, how your app is unique, what is its special function, how will the user experience be, etc. And yes, the quality of all the images and video should be high so that it can be viewed with clarity from android devices of any size.

Optimize your app description: Your app description is where you can add keywords to optimize your app. Thus, use this opportunity to explain in detail what your app is about and what the users will get from it. The description should not be misleading and shouldn’t promise something untrue. Also, add appropriate keywords for optimization; but don’t overdo them, otherwise, Google Play may consider it spam. And then you can simply say bye-bye to your app being on in Google Play. You can buy translations from a third party or add your translations to make your app available in different languages to increase your reach. Also, remember that Google considers some content as restricted; thus, your content should exclude any sexual content, hate speech violence, harassment or bullying, gambling, illegal activity, etc.

Make proper use of social media: If you are an already established business, you’ll have your website and social media pages. You can make use of them for your Mobile App Marketing. This is the easiest way to get increasing users. Converting your business customers into your app users is easier. You can also reach out to others using your business’s social influence using posts, blogs, videos, etc.

Give proper maintenance and support: When you optimize your app and continue with your Mobile App Marketing, it’ll get you increasing downloads for sure, however, the downloaders must keep on using the app. Not only that they should give good reviews and ratings to improve your ranking. For this, you should be able to provide a great user experience and while at it, prompt the users with messages to give ratings and reviews. On the other hand, if there are some complaints or issues that the users comment about, reply accordingly, and work on improving any shortcomings. Regularly update your app to improve the user experience further.

Following the above steps, you can improve your Mobile App Ranking in Google Play Store. So, what are you waiting for? Get, set, go!