Organic Vs Paid Marketing - Which Is Better For Business

In this digital world, many businesses are aware of the terms ‘organic’ and ‘paid’, about digital marketing. But, the question often asked is - Which is Better for Business?

There are two ways to achieve increased website traffic, quality leads, increased brand awareness, and sales: paid and organic.

There are several marketing techniques and strategies that exist, the core of each one falls under one of two categories: organic or paid. When choosing the perfect strategy, you can either go for the organic way or dip into your budgets to drive paid traffic. Understanding both organic marketing and paid marketing helps marketers know when to use one over the other. Knowing organic and paid marketing can make it easier to reach your overall marketing goals. Before finding out the pros and cons of Organic vs Paid Marketing, it’s important to understand what each option means.

Organic vs Paid Marketing

Your selection of organic or paid advertising will change how you see and approach marketing. Some teams prefer organic marketing while others go for paid marketing. We’ll start with what organic marketing is to identify which is better for business.

What Is Organic Marketing?

Organic marketing is also called inbound marketing. The organic approach is the marketer’s way to utilize word-of-mouth messaging. The idea is to take advantage of digital mediums to share related content to the target audience. You need to spend only a small amount to drive organic marketing. It is marketing that occurs naturally as you build your brand. You may spend costs in hiring content producers for creating quality content to drive organic traffic to your site.

Organic advertising examples include online partnerships, website takeovers, and PPC campaigns (search and social media).PPC includes Google AdWords, Facebook, and Twitter advertising among other social and digital platforms.

The Goals: The main goal of organic marketing is educating audiences, optimizing content for attaining higher rankings, and can generate higher engagement rates. To measure the success of inbound tactics, organic traffic numbers, track search result page ranking, and content-driven leads.

The Tactics: This type of marketing is all about creating content in the form of landing pages, white papers, case studies, and blog posts.

The Benefits: The main benefit of the organic approach is that companies can share information at essentially no cost. It also helps to build trust and authority for your brand. Organic marketing lets you reach your target audience directly.

The Drawbacks: It demands a lot of time and effort to create high-performing content. At the same time, it also takes more time to see results in return.

What Is Paid Marketing?

Paid marketing lets you generate more traffic and reach a wider audience within a short period. Using paid advertising, you can strengthen your visibility. You can also target potential users in your niche. To get faster results, most marketers prefer paid marketing. Paid marketing examples are posters, billboards, print advertisements, and more. If you go for a paid approach, you can make your brand appear on the top of the search engine.

Paid marketing examples are pay-per-click(PPC), Banner Ads, Ad retargeting, sidebar ads, and influencer marketing.

The Goals: when marketers go for this method, they are going to get better results at a fast rate. You can also easily convert your potential leads into customers. Marketers can easily track conversion and engagement rates for each advertisement to measure the success of paid marketing efforts.

The Tactics: In the digital world, this type of marketing involves distributing sponsored posts and ads on social media and search engines. The common paid marketing tactic is Pay-Per-Click marketing, in which marketers get paid when the ad is clicked.

The Benefits: Paid marketing enables brands to connect with audiences directly than organic marketing. Rather than spending time for viewers to read your blog post, marketers can straightly place ads at a perfect place where the audience is looking.

The Drawbacks: It is more expensive than the organic way of marketing. It is a bigger issue for startups that run on limited budgets.

Organic Vs Paid Marketing: Which To Choose

To create an effective marketing strategy, you need to combine both organic and paid marketing efforts perfectly. These two forms balance each other out and let you cover all of your bases when they are used together. This also helps you to drive more relevant traffic to your site.

Conclusion

If you are still in confusion, we suggest you go for the one that suits your situation or you can combine each other to meet your requirement. The choice is up to you and your business. We recommend you have a proper organic digital marketing strategy along with your paid campaign to build a brand for a long term profitable future.