The Perfect Digital Marketing Team Structure In 2021

No matter if you are a Small or Medium-sized business or a big conglomerate, there is one department that has become necessary in today’s world & that is – ‘Digital Marketing’. In the past decade, Digital Marketing has been on a rise and is continuously rising, so much so that traditional marketing may become completely outdated within the coming decade. 

The need for digital marketing stems from the need to create an online presence for businesses, individuals, organizations. This is simply because the customers are online, and to reach them, digital marketing is the best marketing approach. So, as a business, if you are to create your perfect digital marketing team, you need some insight into the Digital Marketing Team Structure for the hiring process. Remember digital marketing is a continuously changing and advancing industry and thus the structure will also be changing. Similarly, the location of your business, the nature of your business, the size of your business, etc. too will dictate your team structure.

 For a big conglomerate, creating and maintaining a complete full-time & permanent marketing team is a rather easy feat for you. While for small businesses, it may be fessible to hire marketing generalists who will be performing all-in-one digital marketing roles, or you may outsource a few digital marketing roles, or even directly outsource a Digital Marketing Company to get complete digital marketing services. No matter what, we believe that you need to first get an understanding of what a Digital Marketing Team constitutes. So, without further ado, let’s get to it.

The Digital Marketing Team Structure:

Your Digital Marketing team will constitute of –

• The Marketing leaders

• The Creative Team

• The Project Management Team

• The Content SEO Team

• The Analytics Team

• The Paid Media Team

• Social Media & PR Team

Now that you understand the basic team structure, let’s delve deep into the various Digital Marketing Team Responsibilities that are to be carried out by your perfect Digital Marketing team –

• The Marketing Leaders: Marketing Leadership is the main aspect of any Digital Marketing Team. They overlook the complete marketing operation, and their responsibility is to monitor and manage the complete digital marketing operations and smooth execution of every digital marketing strategy. The Leadership will constitute of the Chief Marketing Officer (CMO), The Director of Marketing (DOM), The Vice-President of Marketing, etc.

• The Creative Team: The creative team consists of various job roles requiring a varying set of skills; ranging from - Creative Manager, Creative Designer, Web Developer, Graphic Design Specialist, Video Production Specialist, etc. These people need to have proficiency in design, web optimization, strategy, etc. And thus, they should be familiar with web design tools, graphical designing tools & techniques, video editing tools, coding & programming knowledge to create an aesthetically beautiful website with good user experience, etc. The team as a whole will be responsible for the brand image and to create a distinctive visual style of your business on all platforms such as SEO, Social Media, e-commerce website, physical store, etc. Not only that, your web designers & developers will have to create websites that

• The Project Management Team: The Project Management Team will overlook every project. Thus, they will be responsible for coordination between all the teams involved in the project, ensuring the seamless execution flow of all the projects. The team will constitute of the Head of marketing Production, the Production Manager, the Technical Support Specialists, etc.

• The Content SEO Team: The Content SEO team will be responsible for producing Search Engine Optimized content – textual, as well as audio-visual for the website, advertisements, social media posts, etc. Thus, it will include individuals with skills including Technical Writer, Copywriter, Blog Writer, Content Creator, etc. all overlooked by Editorial Director and Content Strategist. The Media Editor will be responsible for creating content based Audio & Videos. Also, there will be a need to get increasing organic traffic to the website through keyword research, link building, website optimization improving user experience, maximizing conversion rates, driving lead generation, etc. An A/B Testing Specialist, Conversion Rate Optimization Specialist, Lead Generation Manager, and Optimisation Specialist will be responsible for such tasks. You will also need to hire an to work on website optimization Senior SEO Strategist

• The Analytics Team: A Analytics Manager will be managing your team of Data Analysts.   Thus they will be gathering Big data from different sources and interpreting the various trends and patterns present in them, and convert it into actionable information. This team will then be responsible to provide all the analytics and report that will help in making business decisions and strategies.

• The Paid Media Team: As a business, you’ll be investing some amount to acquire more customers. This can be obtained through paid marketing. Thus, you will have Paid Social Media Specialists, Paid Marketing Specialists, Native Advertising Specialists, Pay-Per-Click Specialists, etc. who will be responsible for leveraging all the Paid marketing options such as Google Ads, Paid advertisement platforms maid available on social media networks such as Facebook Ads, Instagram Ads, etc. You’ll also need to hire a Social Media Manager to overlook all the paid media undertakings on your social platforms. Your Email Specialist will invest to generate an Email list and undertake email marketing. All of these activities will be monitored by the Head of Paid Media Team.

• Social Media & PR Team: The Social Media & PR team will be in constant contact with your customers. Client Servicing will be thus an important role of this team. They’ll be responsible for introducing your brand to your potential customers, advocating for your company, creating a good brand image for your business within the Social Community through proper PR. A Brand Strategist, a Reputation & Brand Manager, and Social Community Manager will be overlooking all these to maintain your business’s Public Relations. Their major role will be to propose your products as help to the customers, engaging them, and influencing them to share their experiences with your company, and then capitalize on these moments of customer experience. The Head of Public Relations will monitor all these.

This is how your Team structure should be, and the responsibilities they should fulfill. However, as explained, various factors will affect your team structure, and you need to be the ultimate decision-maker. Moreover, you’ll need to maintain a bit of flexibility within your team structure to accommodate the continuous changes happening in the industry.