10 Best Reporting Tools For Marketers And Advertisers

Big Data is ruling today, but simply crunching numbers and spreadsheets can really become headache inducing. But what if all the data can be put together to create a snapshot or a picture of some business activities? A Reporting Tools enables this. If you are providing some business services, the impact of the various measures taken can be understood from the data. To explain these results so as to advertise and market your work,  Reporting Tools should be in your arsenal of tool.

As a Digital Marketing Company, we understand the importance of Reporting Tools for Marketers and Advertisers. They present the data to the customers in a format thay is easily comprehensible with reports, visualization, etc. There are several tools in the market and you may easily become confused about which to go for. Well, we have prepared just for you a list of the 10 best reporting tools you can use. Take a look and decide for yourselves.

10 Best Reporting Tools For Marketers & Advertisers:

1. Cyfe: Cyfe is one of the most popular single dashboard Reporting Tool. It has the ability to put all the data from all the analytics and CRM and social platforms, all within a all-in-one dynamic dashboard. Thus, using this tool, you can track the performance, how changes of one activity affect the performance of others, etc from all the platforms without the need of individual log in. You can customize the crate different dashboards according to your aims and requirements. It even allows integration with Google’s Spreadsheets and allows to provide the clients with a unique URL where they can then find all the reports together.

2. Klipfolio: Similar to Cyfe, Klipfolio is a business dashboard tool. This tool is able to combine all the reports from various sources such as Google Analytics, SEMrush, HubSpot, Moz, etc. It is even able to combine the several sources into one single report. Being a cloud-based software, you can then share all this information with your clients present in any part of the world.

3. Megalytic: Megalytic is one of the best Reporting Tools For Marketers & Advertisers available in the market. It is a reporting and dashboard solution/tool that lets you connect to, collect and blend all your data from sources including Google Analytics, Google Search Console, Google Ads, Facebook Ads, Facebook Pages, etc. You can use this data to create reports on Megalytic platform itself or in Google Data Studio. Megalytic provides built-in templates, using which through simple pull or push or blend, you can create reports.

4. Zoho Analytics: Zoho Analytis is a reporting software that enables unified business analytics and thus data from across various platforms can be analyzed. It comes with an ML & AI powered assistant which can give intelligent answer in the form of reports to questions asked in natural language. Also, its reports comes in a various visual options including custom themed dashboards, summary vides, pivot tables, charts, etc.

5. Tableau: This visual analytics platform will be useful to  help your clients view and understand the data. This comprehensive reporting tool and intelligence solution is able to gather and blend all the data from various sources including the Google Analytics, CRM, SAP, etc. and convert it into comprehensible and beautiful visualizations. Thus, Tableau creates customized dashboards delivering complex into an easy-to-understand form for the clients.

6. Raven Tools: The Raven tools create for you easy-to-understand and rather accurate marketing reports to that you can understand and then explain to your clients how their website is working, and comparison with its previous performance. They also have data visualization tools that enables conversion of mind crunching numbers into charts and graphs which are for simple viewing. Thus you can create for your clients customized, professional, and visual reports and then send them to your clients with your branding and logo.

7. Whatagraph: Whatagraph is a data visualization tool i.e. it takes all the data metrics and analytics and then prepares graphs that are easy to read and understand. It is possible that your clients may get overwhelmed with all the data, reports, and number obtained through analytics. Whatagraps provides your clients with simple overview reports. The information is taken from Google Analytics; and even the tool itself tracks the metrics of your traffic sources, increase/decrease in traffic, bounce rate, total sessions, session time, etc. making it one of the most preferred Digital marketing reporting tools.

8. Datapine: Datapine is a service platform software that provides you flexibility to visualize all your data in a very professional way. Without setting a data warehouse, using Datapine, you can merge various sets of data from various sources. Thus, it helps in connecting data to detect the trends, performance, patterns, relationships, etc. to build customized professional dashboards. You can then share your dashoard URLs with clients or create reports or even presentations to directly provide to your clients. That will help you and your clients in making business decisions.

9. DashThis: Dash this is a digital marketing reporting dashboard software that enables you to present to your clients all the marketing data in a single automated report. This automated reporting tool creates custom market reporting solutions by bringing all the data from various platforms in to a single customizable dashboard. They also provide preset digital digital marketing dashboard templates, which speeds up your reporting. And if that’s not enough, this platform even lends you a dedicated Account Manager experienced reporting, if your want for it.in 

10. Databox: Databox get all your data congregated within a place, which makes getting insights and tracking your performance in real-time very easy. They even have their DIY Dashboard Designer using which you can create DIY dashboards without any coding skills to visualize the data in the way your want. Databox comes with several integrations which you can track and visualize on one screen to understand the progress. They even provide alerts and insights into the performance.

This was our list of top 10 Digital marketing reporting tools. However, remember that all these tools should be considered after you make use of Google Analytics. It may seem basic, however it is a constantly evolving solution/tool and thus should be the first choice. Also, many of the tools mentioned in our list, integrate the data sourced from Google Analytics to provide with all comprehensive dashboards. Thus, it’ll work to supplement the reporting tool that you choose and help you to market and advertise your services.