35 Easy And Effective Real Estate Marketing Ideas

Real estate marketing is really all about promoting your company while simultaneously securing leads by sharing your listings on social media platforms and building attractive website content. For fresh real estate marketing ideas, check out our ultimate list of 35 marketing ideas from top producing agents below:

35 EASY & EFFECTIVE REAL ESTATE MARKETING IDEAS

1. Design A Mobile Friendly Website

Tech-savvy consumers spend huge time on their mobile devices and In fact, a recent study has shown that 80% of net users use their mobile devices for online activities. It’s paramount that your website is mobile friendly and also consider creating a mobile app that potential buyers can use to review the listings.

2. Keep In Touch With Your Past Buyers

Stay in touch even months or years later with your past buyers in order to build in that good and long lasting relationship. Send love through anniversary cards, holiday cards, etc. to stay fresh in their minds because when they have a friend who is ready to buy, they will pass along your info.

3. Saddle Up For Social Advertisements

Do not be afraid to dish out dough for paid ads on social media because with organic reach dwindling on many popular social networks such as Facebook, paid Facebook advertisements are often the most effective and efficient way to get in front of clients.

4. Use a Shared Scheduling App

Use a scheduling sharing application in order to coordinate times to show a house to buyers because scheduling apps like Doodle can cut down on the endless back and forth time slot swapping.

5. Be a Columnist in Local Yet Popular Magazines

When it comes to real estate, it is very important that you get laser focused on local and so, getting yourself in local magazines or newspapers is really a great way to get the word out about you as well as your brand.

6. Utilize Old School Mailers

The web is where it is at, but that is not to say conventional advertising doesn’t have its place, and especially when you have targeted audiences. Consider sending out attractive postcards to qualified leads or potential buyers in the specific zip codes which you are active in.

7. Create a Referral System

Provide incentives for past buyers or clients to refer you to future homebuyers as this really works wonders. This idea is one of the best ideas when it comes to marketing for real estate agents.

8. Leverage Call Tracking

Real estate is one of those industries that must use call tracking in their paid search campaigns as most people in today's time use phone when trying to find a realtor or make an appointment to view an apartment or house.

9. Build Your Google My Business Page

Google My Business is the latest in Google location based pages and if you are feeling confused, then don’t worry. It is basically the same idea as Google Places for Businesses and Google+ Pages which is a very great idea od digital marketing for real estate.

10. Give a Local Care Package After Closing

Your relationship with a client does not really end right after they close as we are sure you want them to remember your name so that hopefully they will help you in mouth promotion and share your info with friends, family, and acquaintances who might consider moving in the future through your help. Hence, give a local care package to your clients.

11. Host a Webinar

Hosting a webinar can be a great way to gather attention for your brand and this is one of the best ideas of Digital Marketing for real estate as you can give insights about something that buyers would be interested to know thereby gaining huge popularity.

12. Get Into Local Sponsorship

Consider helping sponsor local festivals, sports teams, social community events, or school events as signing up as a local sponsor often means getting your brand a spot on t-shirts, program pamphlets, or flyers which can lead to increased brand awareness.

13. Create a Newsletter

Email marketing is literally one of the best strategies for building client relationships so make sure to collect emails from your website, local outreach, or any other ways you can think of. Send your email subscribers the stuff that they could be looking for and periodically inform them about your offers, new properties, festive discounts, etc.  

14. Host Free Seminars For Your Home Buyers

Make yourself and your knowledge available to the community and home buyers to be specific by hosting free seminars. Consider rendering a basic 101 seminar about the basics of home buying and mortgages that your company can offer to them.

15. Consider Going Niche

If you have got some real estate marketing competition in your area, then make yourself stand out by going niche. Become the go-to real estate agent for pet owners, families with little kids, bachelor's, etc.

16. Make Animated Videos

Consider outsourcing a quality animated video for your real estate businesses because is really helps. Consider featuring local landmarks or sites in your videos to make it ultra-unique and targeted to your audience.

17. Attract Clients by Storytelling

Utilize emotional storytelling with compelling copy and stunning visual elements to attract your clients and buyers. Humans respond to stories so tell a good one and clients will flock to you for sure.

18. Start an Email Nurture Campaign.

Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except that instead of a gingerbread house at the end, buyers themselves find their dream home.

19. Go Social

Make sure that you have social media accounts on all the networks including Facebook, Twitter, Pinterest, Instagram, Google+, etc. if you snap a lot of house pics.

20. Get Branding

Branding is your buddy which means pens, diaries and all those other freebies people love. So give out some branded goodies at local festivals or events to spread your brand and tell people about your company.

21. Have Pinterest Boards

Pinterest boards are really a great way to provide images and information for specific listings so don't forget to can create a Pinterest board for a single property by highlighting major benefits of the area.

22. Add Social Sharing To Your Property Pages

Chances are that home shoppers are keen to share their top housing pictures with friends and family and so, make it easy for them to email and share various properties online by adding the social sharing buttons on your page.

23. Research Offerings of Your Competitors

Keep a check on what other realtors in your area are doing, how do their websites look like, how active they are on social media, etc. and take note of it and avoid their mistakes and replicate their success.

24. Make Use of Local Images

In many ways, you are not just selling a house, but a whole town or area so showcase the best that your area has to offer.

25. Create an Awesome Website

Today’s consumers like to do a lot of legwork themselves through online mediums when making major purchases, so make sure you do not fail in providing all the details that your prospective buyers could be searching for.

26. Create a Virtual Tour

Your clients’ time is precious, and they would really want to understand as much as possible about a property prior to visiting in person so offer them virtual tours to give a comprehensive and accurate preview of the property.

27. Design An Easy To Navigate Site

All the great property pages in the world would not mean much if your site is a nightmare to navigate so brush up on your UI and UX.

28. Get An Appealing Business Card

Get an awesome looking and appealing business card and hand them out like pizza flyers on a Friday night as it is a proven method of real estate advertising.

29. Be Easy To Connect

Put your contact info on each and every page of your website and on Google so that people can easily find you and connect with you to get their queries resolved about your property projects.

30. Include Local Oriented Copy

Make sure that you are including some local-oriented keywords also in your copy to make sure that your content is found by buyers Googling online for homes.

31. Create an Appealing Content

We are sure you have heard that 'Content is King' so don't miss out on it and creative supper engaging and appealing content for your website.

32. Get On Zillow

Zillow is basically the Yelp of real estate marketing so be there if you want any chance of being discovered as they say that you can ignore the sun, but it will still burn you anyway. Zillow offers the ability to advertise as an agent on their website and that too in very minimal rates.

33. Hire a Photo Pro

Successful real estate relies heavily on great photography so hire a professional photographer so that you can attract buyers through it and convince them in much better way.

34. Partner With Local Businesses

Developing relationships with other local businesses will act as a key for your real estate marketing efforts so go out, find innovative ideas and partner with local businesses to increase your brand awareness width.

35. Ask for Testimonials From Clients

Testimonials are tremendous trust signals so reach out to your clients who have had great experience and ask for a testimonial. A Digital Marketing Company knows very well how much this matters so don't stay back from taking help of them.

CONCLUSION

The perfect real estate marketing ideas depend on your firm, and preferred lead management tools bit maximizing your web presence, sharing videos, and creating SEO-optimized content are some of the very effective tools for marketing your agency. We are sure that above 35 ideas would have gave you a boost to try them out for your Real Estate Company and see results. For any more queries or discussions on the topic you can get in touch with us.