4 Ways Data Visualization Can Improve Sales And Marketing Alignment

In today’s digital world, information and data are abundant. Due to the tremendous growth in technology, the amount of data being created is growing exponentially as more people and businesses are connecting online. Organizations use metrics to keep track of their customer and sales, starting from their order history, value, geographical location, age, and gender. However, the majority of this data is just present in spreadsheets alone. To get benefit from this data, it needs to be organized and provide easy access to interpret.

Our brains are giant image processors - research shows that 90 percent of the data transmitted to the brain is visual. Data visualization offers a way for businesses to present data or information visually to show valuable insights. Using data visualizations, you can create visual representations of data that will align your sales and marketing teams with more efficiency

Data Visualization

Data Visualization is the process of converting data into a form that extracts the essence of the data, showing it in a visual form. When data visualization is combined with technology, you can perform necessary functions more possibly. It is more like an added layer of abstraction of data. Data visualization is important due to the volume and form in which data is extracted.

Below are 4 Ways Data Visualization Can improve sales and marketing alignment:

Enhanced Data Integration

Sales and marketing teams across an organization use different tools for gathering data and carrying other regular tasks. The tools used by both team has different features and goals. For example, the sales team use tools like Salesforce, on the other hand, the marketing team uses data from sources like Hubspot. To integrate data on sales and marketing activities, data visualization is thus crucial to offer a common platform for understanding the combined impact of the accumulated. Sales and marketing efforts represent the performance of an organization. If the data is not placed on a common platform, there is a possibility that data gathered from sales and marketing activities may be forgotten. When the data is visualized, developing patterns based on marketing and sales activities can be noticed readily.

Trend Identification

The way data are displayed with the types of data visualization lets prompt identification of current and developing trends. Using data visualization, you can easily stay up-to-date according to the newest trends. Waterfall data visualization types are adapted for indicating changes over specific periods. Due to the detailed summary provided with data visualization, you can easily diagnose developing trends as per marketing needs. You can also save you a lot of time and effort spent on unnecessary things. If the data visualization is not carried out, you can only find out developing trends through periodic analysis.

Effective Communications

Data visualization makes data easy to understand and boost communications between teams across an organization. When data gathered from different resources are placed on a common platform, every member of the team can easily access the same information, working towards the main goal of an organization. Data visualization also inspires team members to work towards the end goal effectively. Miscommunication between the commands across the marketing and sales team is bound when a comprehensive form of data representation does not exist. It is important for preventing miscommunications because of the process of creating individual reports.

Prompt Notifications

Data visualization is a dynamic way of representing data. Data visualization is adapted to keep an eye on changes as they occur and integrate better with the activities of the sales team. When the data visualization is incorporated into the CRM software of an organization. The team across an organization can visibly notice the changes resulting from the sales and marketing activities. For example, when a marketing team faces an issue and requires the sales team’s help, the sales manager will get immediately notified as soon as the issue is faced by the marketing team. The sales team can easily direct the activities of the marketing team.

Conclusion

Visuals work better. Use them wisely with the data at your organization that helps the marketing and sales team to stay in alignment with each other. It also empowers the sales and marketing team of organizations to work as a structured team towards achieving the end-goal of the organization.