6 SEO Tips That Can Boost Your Travel Website Ranking

“I travel not to go anywhere, but to go. I travel for travel’s sake. The great affair is to move.” – Robert Louis Stevenson

Travelling has always held a wealth of significance within human lives. Travels have led to discoveries and even wars. Undoubtedly this is one aspect of human beings which will never have an end. This also means, we can safely say that Travels are never going to end, albeit whether a travel business works or not depends. For a travel business like yours, it is important that enthusiast travellers are aware about your existence. This can be achieved if your Travel Website is found on the Search Engine Results Page (SERPs). So, what should be your Travel SEO strategy to alleviate your ranking? As someone relatively new in this industry, or may be simply new to the world of Travel Websites, you may be struggling with what steps to take. Well, we believe, a few tips from experts can take you a long way; especially by someone like us.

We at Cure SEO, are a SEO Company in Bangalore and have been providing SEO services for a number of businesses including travel. The satisfaction of our clients is the proof of how our strategies yield great results. So, here we are today, with our expert SEO tips –

6 SEO Tips That Can Boost Your Travel Website Ranking:

1) Have a responsive website: We cannot stress enough the need to have a responsive website developed. If you don’t have one, you are fighting a losing battle. Because, Google today has gone mobile-first. Meaning, it crawls the mobile-friendly websites first. Not only that, half of the internet using population is using mobile. The calculation is rather simple. If your website is not responsive i.e. which can be accessed from any device be it a mobile, laptop, iPad, etc.; half of your audience is lost to you.

2) Learn from the Pros: As you are looking at expert SEO Tips, surely you believe that you can learn from those who are leading Travel Websites. You can follow them to study for which keywords they are ranking for, or even how they are able to rank for the keywords which are using too. You also should find out from which Authoritative Travel websites they are getting their backlinks. You should then try get to these websites to backlink to your travel website too. Also, do have a look of how they leverage their social media platforms to get increasing traffic and even higher rank. You can formulate your strategy for SEO For Travel Agency by studying the step that experts in your industry are taking, and what is working for them and what is not.

3) Work on the navigation of your site: Your Travel Website will have a number of web pages, with plethora of information about destinations, packages, etc. In situations like it is important that you have good site navigation with proper internal linking structure. Experts recommend that users should be able to reach from one web page to another in not more than 3 clicks. And if you have proper sections and sub-sections under which you place your web pages, it would be a great idea to make use of ‘breadcrumbs’. Breadcrumb is a text path (mostly seen at the top) which you shows where the user is on the website.

4) Leverage Local Search: Many people today are searching for travel providers in their locality; more so in a post CoronaVirus world. This makes for a great opportunity. For this you should register your Travel Business on Google My Business, with all the necessary information such as your address, telephone and email contact details, website details, photos descriptions, etc. You should also, accordingly optimize for local search relevant keywords such as Agra tour from Delhi, etc. This is a good example of Travel SEO.

5) Get to Blogging: Blogs boost SEO. You can maintain a Blog which is a great way of telling travel stories. You can put in a variety of blogposts right from travel guides, best destinations list, most adventurous activities to do, tips for travellers to places, any local fairs and festivals you can partake in, etc. Proper researching and accordingly use of keywords within your blogposts will get you higher engagement. This way you can establish yourself as an expert in your industry and thus create an identity for your travel business. This will ultimately create good will for you and increase your sales.

6) Website Speed: As a travel website, it becomes necessary that you put in a number of images and even videos which showcase the beauty of the destinations. To put it in short, your website will have too many images. Thus, be sure that you compress and optimize your images so that the speed of your website is not affected. Remember that a slow website means reduced engagement and conversions, and most importantly, a lower rank.

These are our expert tips on what you can do so as to increase your Travel website Rankings. Following these, surely you can well establish your business, and enjoy higher rankings, and of course good profits.