How To Add Google Analytics Tracking To A Website

Setting up a Google Analytics platform for your website is easy. What is more is that if you have your account, you can easily integrate Google Analytics with your website dashboard. In that way, you will get insights just at a glance whenever you work on your website. Before getting started with how to add Google Analytics Tracking To A Website, let us first know what exactly Google Analytics is and how to create an account in it.

WHAT IS GOOGLE ANALYTICS?

Google Analytics is basically a free online reporting system which can provide you with some detailed insights on your website users. You can also find out more about who they are, from where they are, how they behave as well as the steps they take towards converting and becoming a customer of your company.

STEPS TO CREATE A GOOGLE ANALYTICS ACCOUNT

• Sign in to your Google Account of your business.

• Head to Google Analytics and straight away click the button 'Get started'.

• Create a recognizable account name that is easy to remember.

• Select your preferences on the Account Data Sharing Settings and simply click 'Next'.

• Make sure that the Web is selected and then click Next.

• Complete all the Property Details for your account and website and then click on 'Create' tab.

• Finally, read and accept the Terms and Conditions provided on the page and your Google Analytics account is all set to function.

STEPS TO ADD GOOGLE ANALYTICS TRACKING TO A WEBSITE

Once you're done creating Google Analytics account, now all you need to do is connect your website to Google Analytics account. This is done with the use of a tracking code which is embedded on your website. Create tab can automatically set this up for you in a few clicks. Just follow the steps mentioned below to get Google Analytics working for your website.

• Log in to your Create account in then click Content from top menu.

• Click Website Information from the left hand menu available.

• Select the tab which will be titled Google Analytics.

The easiest and quickest way to get your website connected to Google Analytics and do all this setup is to simply click the green Connect To Google button in this area. It will then automatically retrieve your Analytics information right from your Google account and apply the tracking code to your site for you.  You will just need to save all your changes and then publish your website for this to take effect then onwards.

GOOGLE ANALYTICS TRACKING CODE

In all this process, one important thing you will need to do is find your tracking ID. It is a unique ID that is created for your Google Analytics account. To get your tracking ID, just follow these simple steps:

• Log in to your Google Analytics account and click on Admin which will be on the left hand side of your page.

• There will be a left column titled Account. Just select an account from the dropdown menu of your type.

• Then from the middle column titled Property, you have to select a property from the dropdown menu of your type.

• Under the Property column, just click on Tracking Info and after that, on Tracking Code.

• Your website’s unique tracking ID will then be shown at the top of the page under Tracking ID.

Once you have identified your tracking ID, you will need to get your tracking code snippet. This snippet can be found easily on this page as the Global Site Tag (gtag.js). The tag is basically the tracking code for this specific property and you will need to copy and paste this code to each and every webpage that you want to track on your website.

GOOGLE TAG MANAGER

There is an alternative to get your tracking code. You can also use Google Tag Manager in order to add the Google Analytics code to your website. Google Tag Manager is a totally free tool which is very useful for websites that use multiple analytics or advertising performance tools. Below are the steps to add the code to your site:

• To install Google Analytics code through Google Tag Manager that is GTM, select Create Tag option.

• After that, choose Google Analytics tab and then select Universal Analytics.

• Then all you need to do is name your tag. It should be preferably something that is related to Google Analytics such as GA. Then add your Google Analytics property ID or Property variable and choose the Track Type that is Page View.

• Lastly, choose your firing triggers like All Pages, which the tag will fire the tracker on each and every page of your site.

GTAG.JS OR GOOGLE TAG MANAGER?

If your are already using Google Tag Manager for your website then gtag.js is not really important and you continue to use Google Task Manager. Because of the fact that GTM inherently combines event data from Google Analytics and Google Adwords, we consider it best to keep it running if it is already in place. But if you have not installed GTM yet and are not even planning on investing in Google Adwords, then trust us, using the gtag.js may be super beneficial to your website. The gtag.js tag makes the tracking process easier by the following things:

• Streamlining the whole installation process in order to get Google Analytics code on your website faster.

• Allowing you to send event data to multiple tools and platforms in a single click.

• Keeping all the tacking tags in one single place in your website code.

Whatever be it, we highly recommend that you add Google Analytics to your website so that you can keep close track to all your event data in business.

CONCLUSION

We hope you now know how to add Google Analytics Tracking to a website. Knowing what really visitors are doing on your website is important to make smart, data-driven, and calculated marketing decisions. With the help of Google Analytics, you can begin to know how people are navigating your website and then respond appropriately to the story that the data is telling you. This way, you will slowly witness a positive change in your overall performance.