How To Write A Follow Up Email (With 7 Examples, Backed By Research)

There are several ways you can follow up with your customers- phone, a letter, or even in person, but the best effective way is to follow up is by Email. You can also follow up with a select handful of clients, or have thousands of customers to contact, you can also do it by using Email marketing. We know having the thought of writing a follow-up email makes you feel uncomfortable, then welcome to the community “you are not alone”. You sent out one of the most brilliant emails you have ever written to people but did not get a proper revert. Our deep instincts give a signal that if someone has not given a reply to your first Email, they are not interested in taking a conversation with you. Also, they are not going to reply if you bother them again. But, in this case, our instincts are wrong. We will guide you on how to write a follow-up email to get an instant reply. Standing out from the competition and getting someone’s attention with a cold email is extremely tough, even for the skilled one. For beginners, it is almost impossible. You can get a reply to your cold email by following Email marketing tips crafted by us. If you add value to your follow-up emails, you will be successful.

Why You Need To Send Value-Packed Follow-up Emails?

Most of us send the first Email and then do nothing but pout when they didn't get a reply. According to a survey, about 70% of unanswered email chains stop after just one message. And only 19% of people bother to send a second Email.

Email marketing is better at acquiring potential leads than Facebook and Twitter. Most people receive hundreds of emails every day and the chances of your outreach email getting buried are high.

How To Write A Follow-up Email?

Due to the crowding of emails in our inbox, we tend to ignore emails from people we don’t know. Every Email sent is another chance for them to read and reply. At the same time, it also makes the sender’s name much more recognizable to them. You’re follow-up email can perform functions including build trust, educate, add value, entertain, and inspire someone to take action. If you need to write a follow-by Email effectively, follow the below seven examples.

1. The ‘how did we do?’ follow-up email

 when a customer contacts your support team for solving their issue. They will expect a proper response from your side. Once this issue has been solved quickly, you can simply ask them how you did and what was your feedback. This Email format will help you to know whether your customer is satisfied or not. When your part of work is over for your customer, you can send them a follow-up email. You can add a rating scale option to get a reply from your customer. Based on your company’s style and tone of voice, you can include customized signatures to fit your business.

2. The ‘survey’ follow-up email

adding a rating scale is the best way to get high-volume responses. If you need more detail, you can simply include a link to a survey within the follow-up email. Based on the type of question you ask, this template gives you the chance to gather customer feedback and know what your customers think of your products, your company, and your service team.

In your customer survey, you can add questions such as:

• Are you satisfied with the service that we provided?

• Did you receive the service quickly?

• Did we work according to your expectations?

• Which part of the service do we need improvement?

• Was the service helpful?

Using survey tools such as Google, Typeform, and Survey Monkey, you can collect all the answers your customers give you.

3. The ‘Just Checking In’ follow-up email

 The main purpose of this email is to surprise your customer. This email needs to be sent from a customer service agent, it should not come from a company from the dreaded “do not reply to email address.

4. The ‘Anything else?’ follow-up email

It is usual to solve a problem, but not hear back from the customer. In general, your customer support team will mark the issue as solved and close the ticket. In some cases, the customer didn’t find time to read the Email. At that time ‘anything else’ Email acts as a gentle reminder of the status of the conversation. It is one of the best ways to close off a conversation with a customer.

5. The “Join us” follow-up Email

For most companies, it is difficult to convert freemium users into paying customers. You can use the ‘join us’ follow-up Email to get your paying customers. Using this Email, you convey to your customer that there is a premium option for your product or service and the type of benefit they experience after becoming a paying customer.

6 and 7. The “Thank You” follow-up Email (s) from Apple

Apple is famous for being a customer service leader. When you reach out to their customer service team, you will get ideas on writing follow-up emails. If you didn’t reply to apple care, they will give a follow-up Email. Then when you give them a reply, they will thank you with a follow-up thankyou mail just copy them to get an instant reply to your mail.

Conclusion

If you want to provide your customer a great experience and impress your customers, then start sending a follow-up email to them. Use the above-mentioned email writing tips to transform your customer service procedures. Get help from an Email writing company to keep your existing customers happy.