Improve Local SEO With Google My Business

Every business in the digital medium is looking for ways to get popular and noticed in the search results. Now we are in the crucial situation of coronavirus outbreak hence it is more important to keep your google profile for your business up-to-date. If you own a local business, optimizing your Google My Business listing is very important and they can drive you many benefits.

The famous marketing channels to promote your local business are websites, content marketing, SEO, and various other types of advertising. The most important channel for advertising local business is Google My Business service and it is more important than social media promotions. To run a local business successfully, you must need a Google My Business profile and you need to take the necessary steps to optimize your Google My Business to get higher ranking in the local search and show up in the local pack. 

Heal SEO is the famous SEO company in Bangalore and we are experts in providing Local SEO service. We advise you to keep your profile updated in Google My Business by making some changes like mentioning about opening hours, product availability or mention in your profile that your business is temporarily closed. If you update information in Google My Business then your profile in Google and Google Maps will be updated automatically.

Verify Your Business Steps

It is the main step in updating your information in Google My Business and when you go through the step, Google will send you a four-digit pin in the email associated with your Google account and it takes 14 days to arrive. After receiving your pin, go to the link provided in the mail and enter the PIN so that Google will understand that your business is real.

Fill Out The Profile Information Perfectly

Fill out the profile information in the Google My Business account perfectly and if you leave out some optional fields that Google asks for and if you don’t fill out then Google will give that opportunity to your fellow competitors. In addition to the name, phone number, physical address, operating hours, the area you cover, about your product services, etc If you want to improve the ranking of your profile, add relevant information, accurate information, and also add visuals.

Use Your Perfect Business Name 

Use your correct business name and do not stuff your domain name with keywords because it looks spammy, and your brand name should be clear to represent your brand.

Add Your Products And Services

Google My Business provides a handy feature called ‘ services’ and it is the most important part of optimizing your listing. Filling out your important services and products will not only represent what you offer, but it will also keep them on your profile longer. This makes your site unique from your fellow competitors.

Add A Video

Include your videos to YouTube and also it generates many benefits for your profile. Your videos should be longer with a size of more than 30 seconds with a size of more than 100 MB.

Ensure That Profile Information Is Accurate

You have to check that all the information provided by you is accurate and set a reminder for weekly or monthly to keep your information updated. If you face malfunctions such as phone number out of service, website down, email bouncing, outdated reviews, and much more, then providing updated information will help you get your site immediately available and also add holiday hours.

Ensure That Your Service Area Accurate

Google My Business rankings are the most important factor in the local search and it revolves around proximity and relevancy, make sure that your service area is accurate that will help your business by when the people inside your service area, search for a specific type of service then Google will display your listing.

Check NAP Consistency Across The Web 

Make sure that your business is consistent with all of the major directories on the web and the most important part of optimizing for Google My Business is NAP(Name, Address & Phone number) and the information should be identical in every place that they’re listed.

Pick The Most Relevant Categories 

The most important thing an individual local business can do to its Google My Business profile is selecting the proper service categories. This feature will help you out to find if your listing will be showcased when some user does a search in the Google search engine.

Manage And Respond To Reviews

Make communication with your customers by responding to reviews that they write about your business and the reviews represent your value of your customers and the feedback that they leave about your business. High valuable, positive, and trusted reviews will improve your business visibility in your location.

Add Photos

Include high-resolution images to your listings shows people your goods and service, and can help you tell the story of your business. Accurate and appealing images show your potential customers.

Conclusion 

Use the Google My Business Service effectively, to get higher ranking in the local listing. We provide extraordinary Local SEO Service to your business in order to get a higher conversion rate within your locality.