Why Is Digital Marketing In Huge Demand These Days?

Back in 2005 at IAB Engage conference, Bill Gates, CEO of Microsoft had quoted that “The future of advertising is the internet”. Back then when the number of internet users had just reached the 1 billion mark, he spoke of a world where advertising would become highly targeted and predicted that more than half of advertising would be personalised advertising. He was speaking about a Future of digital marketing. Even before that, back in late 1990’s he had predicted that in the future Content will be the king, internet will be user-generated, and small businesses are going to profit from it. He seems to have been right. His predictions are the truths of today. Internet today has grown like never before.

Its 2020, Internet has about 4.5 billion users, and 400 million websites providing for the users. Internet has thus become a battle ground of businesses to provide information, products, services, etc. to vouch for the attention and engagement of the users and improve sales. Businesses have to build informative, engaging, dynamic websites and plan successful strategies to market their Products and services. To put it simply internet is becoming the hotspot for advertising or digital marketing to put it precisely.

What Is Digital Marketing?

Digital Marketing includes all online marketing strategies which help to identify, build and then target potential customers. Thus, you as a business, make use of internet to market our products or services by using various digital channels such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), Pay Per Click (PPC), Online PR, etc. Not that you are aware what Digital Marketing is, let’s understand the need for it and what is its future.

Why Is There A Huge Digital Marketing Demand In India?

• Larger Reach:

The most important factor in any type of marketing is the reach it gives to the business. India had 422 million internet users in 2017 which has increased today in 202 to 696 million. With increasing number of users, the reach that internet offers is ever increasing so that the Digital Marketing Demand in India has been on a hike and it’ll remain so.

• Customers Actively Seek It:

People today have become smart and believe in making informed decisions. Those who are active internet users, 78% of them conduct an online research of a product before they make the buying decision. They refer to the internet to provide them with the information about various products. To put it plainly, customers expect business to provide them with the information about their products, even comparisons between their products and their competitors. Which means, a rather staggeringly large number of customers expect, or rather demand of marketing of the products/services by businesses. 

• Pocket-friendly:

Who doesn’t want to save money? That too especially businesses? When compared to traditional marketing, digital marketing comes much cheaper. As Bill Gates had predicted way back at the end of 20th Century, small business are profiting from Digital marketing as it costs less. There are about 77,000 searches done on Google every second. And the results display webpages whose content matches with the search. SEO or Search Engine Optimization allows businesses to be shown at the top of the Search Engine Results Page (SERP) and brings in unpaid i.e. organic traffic. SEO is a method of digital marketing which is in demand due to it being free and being able to bring in large traffic.

• The ‘Digital India’ Initiative:

The Digital India initiative has been launched by the government of India. The aim of the initiative is to make India Digitally equipped. Thus, not only big cities, but smaller towns and villages are becoming digitally literate and are looking towards digital alternative. Online purchases are increasing which warrants for an increasing digital marketing demand. This has also increased created a Future of digital marketing, through increasing digital education and job opportunities in digital marketing too.

• It Is Measurable And Keeps Track:

Unlike traditional marketing, the impact of digital marketing is measurable. There are a number of analytics tools available which show the results of each and every of your digital marketing strategies. Thus for each and every digital marketing channels, you can track the reach, the audience engagement, their response, even the demographics of the audience, the conversions, their behaviour, etc. With digital marketing enabling marketers to immediately know the results of their marketing strategies, more and more businesses are moving towards 

• Personalization:

Consumers today prefer to be given personalized treatment and digital marketing channels allows for highly targeted marketing. Email marketing is even able to tap into individual emailing based on individual interests, behaviour, etc. which speaks for a great Future of digital marketing

From all the discussion above, you can easily understand why there is a huge demand for Digital Marketing these days. Going Digital has become a need rather than an option. From all the Digital Marketing options available for business, to make a decision which strategies will suit the needs and expectations of your business, we recommend hiring or consulting a Digital Marketing Company. This is an investment which will reap for your business great returns.